The Conundrum

Its a pity to see things go the way they do sometimes..

This post is being written in the nether period between two classes. The 1st of which I missed (because of what I am going to write about), and the 2nd which I will unwillingly attend.

Last night was spent in the remote industrial hamlet of Hinjewadi, where the SIIB/SCMHRD/SCIT campus is located. The occassion was scmhrd's annual fest, Neev.

The occassion looked grand with huge festoons of brands and created creatives. The walls adorned with huge-ass flex's with overflowing sponsor names.

The only thing that I could make out, from all the enjoyable music and camaraderie was just one thing. An A-list band (Euphoria) was performing in the backyard of their hostel to about 250 kids. People hanging out of the windows, or better still sitting on their beds while they enjoy Euphoria live out in the Verandah.

B-School and other fests enjoy a horde of sponsors day after day, with even mainstream regular colleges getting huge sponsorships for anything that they want to do. With the IIT Mumbai's Mood Indigo crossing Rs. 1 Crore Cash, things have never looked better.

What stops us from getting there? Only our own admission of defeat. We either choose to say things are planned too big or over-ambitious.

There are only a few men and women out here amongst the boys and girls who are ready to understand what it'll take for us to be recognised as what we are- the best kick-ass Media Institute in the country.

We are waiting for the Gods to take us there. We all love to hear the big moolah that the top guy took home last year. But we choose to look here and there when it comes to doing what he did to be where he is. Better still, half of us still don't know what he did.

We've the best design minds in the country, what we come out with is a tepid website, uninspiring ads and some media coverage.

We can keep moaning about it, as I am doing right now.
We can keep talking about all the ASSignments and Projects we do, same as others in those other B, C and E-Schools.

Or some of us can just get up and decide to prove me wrong. I'm on to it.

Game on?